Jade DeKinder

University of Texas Marketing Projects

Cohort: 2018
Fellow: Jade DeKinder

Marketing is inherently an applied science and, as a result, students learn the most when they can see marketing theories, constructs, and models in action. Marketing is at the intersection of so many academic disciplines—economics, statistics, psychology, sociology, organizational theory and decision science; and to see the way in which each of these disciplines influences marketing decisions requires the real-world dynamics of marketing-decision-making in a dynamic real-world context.