Individual Fellow Initiatives

As the campus community enters a new post-pandemic era, it is clear that one of the most urgent needs following 2+ years of remote and hybrid learning is to create poignant, relevant contexts for pursuing immersive experiential learning. As universities reckon with the challenge of continuing to evolve their value propositions to meet student demand for more industry-relevant experiences, there is an opportunity to innovate how we design and deliver unique pedagogical experiences that connect more deeply with their educational and professional journey.

Marketing is inherently an applied science and, as a result, students learn the most when they can see marketing theories, constructs, and models in action. Marketing is at the intersection of so many academic disciplines—economics, statistics, psychology, sociology, organizational theory and decision science; and to see the way in which each of these disciplines influences marketing decisions requires the real-world dynamics of marketing-decision-making in a dynamic real-world context.