Individual Fellow Initiatives

Internships have increasingly become a critical step in the college-to-career transition in the media industries and beyond.

Marketing is inherently an applied science and, as a result, students learn the most when they can see marketing theories, constructs, and models in action. Marketing is at the intersection of so many academic disciplines—economics, statistics, psychology, sociology, organizational theory and decision science; and to see the way in which each of these disciplines influences marketing decisions requires the real-world dynamics of marketing-decision-making in a dynamic real-world context.

The idea for this pilot course grows directly out of departmental and university goals to increase opportunities for Experiential Learning and for new technology exposure in the Humanities; and to involve more undergraduate students in original faculty research.